wnba viewership statistics
As a Premium user you get access to background information and details about the release of this statistic. You need a Statista Account for unlimited access. You're joking. Enjoying SportsPro content? The WNBA has also made room for males who share their vision. Will the recent increase in viewership and engagement provide the necessary proof of concept needed to propel the WNBA to the next level? VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. "Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s)." Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. Her Oregon teammates Satou Sabally (second overall to Dallas Wings) and Ruthy Hebard (eighth overall to Chicago Sky) also went in the first round. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. Numbers were significantly impacted by the pandemic this year, as many teams only allowed severely limited attendance until after the Olympic break. The 2021 WNBA Finals on ESPN networks and ABC Chicago Sky victory over the Phoenix Mercury averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. Twenty-five years ago, the National Basketball Association Board of Directors approved the Womens National Basketball Association. Today's top WNBA players can earn upwards of $500,000, courtesy of last year's landmark collective bargaining agreement, which guaranteed new maternity benefits and better travel conditions. How about how many people were willing to leave the comfort of their homes and hit the arena? May 26, 2022. The league is nearly irrelevant to the average sports fan. The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. Teams averaged more made three-point field goals (7.7) than in any prior season propelling teams to average 82.3 points per game, the third-highest figure in league history. The WNBA Draft, held Monday on ESPN, averaged 403,000 viewers, the network announced a 20% increase from last year's draft and the most since 2004. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising. Statista. Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. You need a Statista Account for unlimited access. The game took place on a weekday on ESPN (rather than ESPN2) and had no football or NBA competition. This represented the league's. I just really hope that this is the beginning and there's no backtracking. WNBA DELIVERS MOST-WATCHED REGULAR SEASON SINCE 2008 You need at least a Starter Account to use this feature. More people. We made the roster requirements . Womens tennis is as popular or more popular than the mens game, and womens gymnastics is much more popular than the mens sport. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Through 17 games (ABC, ESPN, ESPN2), the 2021 WNBA Playoffs averaged 367,000 viewers, 63 percent higher than the entire 2020 postseason (226,000 average viewers) and 42 percent higher than 2019 (258,000 average viewers). Access to this and all other statistics on 80,000 topics from, Show sources information 5 seeded Washington Mystics and the 2022 WNBA leader in assists Natasha Cloud meet the fourth seeded Seattle Storm and the leagues leader in scoring Breanna Stewart on ESPN2 at 10 p.m. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. Sky guard Kahleah Copper won the 2021 Finals MVP after averaging 17 points and 5.5 rebounds in the series. The WNBA Semifinals and the WNBA Finals 2021 presented by YouTube TV are a best-of-five series. Here's the "Sunday Night Football" viewership so far this season: Week 1: Bears-Rams, 17.64 million Week 2: Chiefs-Ravens, 19.81 million Week 3: Packers-49ers, 19.69 million Week 4:. The Phoenix Mercury selected Diana Taurasi number one overall in 2004. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. Four other ABC telecasts this season became most-viewed regular season games since 2012: ESPN has been a WNBA rights-holder since the leagues inception 25 years ago and has a multi-platform rights agreement through 2025. Overall, WNBA ratings were down, but the Finals between the Las Vegas Aces and the Seattle Storm were up 15% from the 2019 five-game series between the Aces and the Washington Mystics the year prior. 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. 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The playoffs were the most-watched since 2014. Dont just show up for the big moments because WNBA fans and their athletes know this. #WNBA viewership continues to rise 2021 #WNBAFinals | Most-viewed Finals since 2017 with 548,000 average viewers The WNBA capped off the season by announcing that WNBA League Pass, the leagues out-of-market regular season live game package that also features highlights and off-the-court content from the 2022 season as well as every archived game since the 2015 season, would now be available through Roku. Show publisher information viewership dropped roughly 50 percent . According to ESPN, the audience figure represents a rise of 74 per cent on the average for the entire 2020 season and an increase of 45 per cent compared to the average viewership during the 2019 campaign. 4 Seattle Storm received a bye into the second round. (May 26, 2022). Early metrics still showed spikes in WNBA viewership, with Game 1 racking up an average of 555,000 viewers for the most-viewed Finals' opener in five years. Much has happened since the NBA Board approved the concept of the WNBA. The mens league casts a big shadow, which is why the WNBA plays its season from July to October. In addition, the league teamed up with Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, to launch the first WNBA NFTs. TV viewership will be essential for Silver's league as it returns to a standard 82-game format. Dont let WNBA stories go untold. The NBA and WNBA have little in common, other than they play the same sport. 2 Las Vegas Aces earned a double bye into the WNBA Semifinals (third round). Use Ask Statista Research Service. So today, well take break down the leagues growth. Washington Nationals vs Houston Astros was the most-watched MLB game of the 2019 season. In 2021, there have been 24 telecasts, compared to 37 broadcasts in 2020 and 16 in 2019. It seems preposterous now, but only 50 years ago womens high school sports largely did not exist. The ratings also represent a 63 percent increase from those in 2020. They did that during the NBC days. The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. (Photo by Julio Aguilar/Getty Images), Ackerman, right, after the Mercury chose her as the No. The St. Louis Blues are 27-29-5 this season after they defeated the San Jose Sharks by a score of 6-3 in their last game. WNBA players want what NBA players spent decades trying to obtain. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. As a media company, I would align with the WNBAs fan culture on social, Scott said. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. That is a 49% increase compared to 2020 and 24% increase to 2019. The 2021 WNBA regular season averaged 306,000 viewers, up 49 percent compared to 2020 and 24 percent to 2019, ESPN announced Thursday. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. Most-Viewed Postseason Since 2014 statistic alerts) please log in with your personal account. The increase in WNBA viewership coincides with the most-ever league games on national television. The athletes are your vehicles to their fans, if you can get the league and their athletes to retweet, reshare, comment or like your content, their fans will follow suit.. Please create an employee account to be able to mark statistics as favorites. That parts crazy to me. In, Morning Consult. The result was the second-best viewership of the entire season, with 579,000 fans tuning in. Please do not hesitate to contact me. Here is the average WNBA attendance by team for the 2021 regular season: Total WNBA attendance by team in 2021 was led by the Phoenix Mercury with 93,585 fans. Get full access to all features within our Business Solutions. And thats a 7% improvement. ESPN said the 2021 WNBA Finals between the Chicago Sky and Phoenix Mercury attracted an average of 548,000 viewers throughout four games. The network said Game 3 was the most-watched, with an average of 524,000 viewers. ESPN also. All Rights Reserved. Saturdays inaugural fixture on the streaming service saw the Atlanta Dream secure a thrilling 90-87 win over the New York Liberty in overtime. To use individual functions (e.g., mark statistics as favourites, set An average of 379,000 viewers watched WNBA games on ABC, ESPN and CBS, the league said Wednesday, a 16% increase from 2021. For specifically the WNBA Finals in 2021, the first game of the series (Chicago Sky vs. Phoenix Mercury) peaked with 547,000 viewers, making it the most-viewed opening game of the Finals since 2017. The 2003 championship featuring the Los Angeles Sparks and Detroit Shock remains the league's most-watch finals. The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. G Games Played. As a Premium user you get access to the detailed source references and background information about this statistic. The four-round WNBA postseason features the eight teams with the best regular-season records. And the entire Finals series averaged 548,000 viewers, making it also the most watched since 2017. If you are an admin, please authenticate by logging in again. A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video. The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. WNBA games haven't averaged 8,000 fans per game since 2009, and the 2017 figure was down 28.9 percent from the league's all-time high attendance in 1998, which was the WNBA's second season. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. However, the average viewership for the 2020 finals increased 15% to 440,000. The Washington Capitals are averaging 3.02 goals per game, 2.97 goals against per game, 20.9% on the power play, and 82.4% on the penalty kill. MPG Minutes Per Game . 1 seeded Las Vegas Aces and WNBA All-Stars Aja Wilson and Kelsey Plum on ESPN at 10 p.m. You need at least a Starter Account to use this feature. The first round will be the best-of-three, while the semifinals and Finals will be best-of-five series. The final game for that series averaged 570,000 viewers. The 2021 NCAA Womens Final Four pulled some of its highest viewership numbers ever. AT&T WNBA 2022 All-Star Game became the most viewed All-Star Game in 6 years, averaging 734,000 viewers, up 53 percent over last years event. The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. Official Release "Level of interest in WNBA in the United States as of May 2022, by gender." The league also reached several milestones including new sponsors, merchandise, distribution, and technology. Opinions expressed by Forbes Contributors are their own. Meanwhile, Sabrina Ionesculed the league in jersey sales. The Pac-12 and SEC commissioners will be bringing NIL issues to lawmakers, High school girls golf: 3A region recaps, Richfield, Morgan, Union and Judge Memorial claim region titles, High school boys soccer: 3A/2A second round recap from Wednesdays games, It reportedly wont be long until the Mountain West Conference eliminates divisions, Change may be on the way for the transfer portal and college football recruiting. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). NBA games average 2 million TV viewers per game;WNBA games averaged 246,000 viewers during the 2019 regular season, according to Sports Media Watch (well ignore the 2020 season impacted by the pandemic). A paid subscription is required for full access. Learn more about how Statista can support your business. Minnesota Lynxs Sylvia Fowles, in the final game of her illustrious career, became the first player in league history to log 4,000 career rebounds and Seattle Storms Sue Bird scored her 1,000. Strong Regular Season Growth WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. Connecticut's Diana Taurasi, left, is presented with a Phoenix Mercury jersey by WNBA President Val [+] Ackerman, right, after the Mercury chose her as the No. Copyright 2023 Deseret News Publishing Company. Former Baylor guard and current New York Liberty draft pick DiDi Richards has a projected sponsorship value of $254 thousand based on her social media impressions calculated by Zoomph. Kelsey Plum, a star player in the WNBA (ever heard of her? So while television ratings were down 16 percent in the regular season, the league was pleased to simply be on more screens and in more minds during a blitz of sports in the late summer. Ultimately, its a missed opportunity for the WNBA. Later in the season, the league also delivered its most-watched regular-season game since 2012, with ABC averaging 755,000 viewers for a matchup between the Seattle Storm and Chicago Sky on Aug. 15. 5) followed Sabrina on the list of top five most popular jerseys. The BarDown podcast will investigate, uncover and explore long-form stories at the intersection of sports . In that same span, ratings fell 20 percent on ESPN. The Seattle Storm vs. Chicago Sky game on Aug. 15, broadcast . Game 1 (Oct. 10, ABC) was the most-viewed opening game of the WNBA Finals since 2017, registering 456,000 viewers and peaking with 547,000. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. In particular, the deciding Game 3 of the Finals fit perfectly the formula that Lewis has observed tends to serve up the best ratings for the league. Women's basketball has notched yet another viewership milestone this time at the pro level. The regular season takes place in summer from May to August and the play-offs in. The third and fourth seeds the No. IN HISTORIC 25TH SEASON, League Sets Records for Merchandise Sales Online and Social Media Engagement . I just wanted to reiterate that data point. Regardless, the inevitable "Steenerico" reunion to take down The Bloodline . The first round then continues Thursday, Aug. 18, when the No. 1 June 2021 Sam Carp News SHARE THIS ARTICLE. Despite being virtual as opposed to broadcast live from Nike Headquarters in New York City they are the two most-viewed WNBA Drafts in nearly 20 years. According to Across the Timeline, average WNBA attendance per team during the regular season in 2021 was 2,388 fans. ESPN said on Thursday that the WNBA Finals averaged about 548,000 viewers per game, up 23% from last season and up 42% from 2019. WNBA games averaged 321,000 viewers across ESPN, ESPN2, ABC and CBS during the regular season, up 51% from last year and the league's most-watched season in 13 years. [Online]. Our data would show we have about 30 million fans who interact with WNBA content in any given year. NEW YORK, Sept. 24, 2021 - The WNBA capped off its historic 25 th regular season by delivering its most-watched season since 2008 for its television partners - ABC, CBS, ESPN and ESPN2 - with. You cant ask for anything better than to have a 15% increase (for the Finals) when the NBA Finals is down 49%, John Lewis of Paulsen Sports Media Watch said. In comparison, last October's three-game WNBA Finals series featuring the Seattle Storm and Las Vegas Aces averaged 440,000 viewers. statistic alerts) please log in with your personal account. Game 2 (Oct. 13, ESPN) became the most-viewed Game 2 since 2003 and the most-viewed Finals game since 2017s Game 5. As soon as this statistic is updated, you will immediately be notified via e-mail. Well explore average WNBA attendance, and share attendance results by team. But not womens basketball college or pro (according to the NCAA, the average attendance for college basketball for the 2018-19 season was 1,625 for Division I women and 5,650 for Division I men). More people tuned into the biggest WNBA games this year, even with many more options than usual. The Women's National Basketball Association concluded its 25th anniversary season with another positive sign for viewership for its championship series. Figures prior to 2022 come from earlier articles. The 2022 No. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. This years Finals were also down on 2018, which was also a Seattle sweep, but when you consider what the ratings environment is, you cant ask for anything better, John Lewis of Paulsen Sports Media Watch told me. Thats where the WNBA finds itself in its search for an identity (and higher pay) on the American sports scene. The Orange WNBA Logo Hoodie was the best-selling item on The WNBA Store for the second consecutive season. It hasnt helped that womens sports came late to the game. In that year, the WNBA averaged 413,000 viewers. Chart. If you are an admin, please authenticate by logging in again. 2),Diana Taurasi(No. . The ideal entry-level account for individual users. This statistic is not included in your account. Visit ESPN to view the Las Vegas Aces team stats for the 2022 season. This may not be a world title match like some viewers hoped, but Cody Rhodes seems destined to topple The Tribal Chief. The rest, as they say, is history. James Pitaro, Chairman, ESPN and Sports Content, WNBA Free Agency Special Set for ESPN2 on Wednesday, Feb. 1. Please do not hesitate to contact me. Register in seconds and access exclusive features. A hockey podcast that doesn't talk about last night's scores. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers across Disney networks (ABC, ESPN) and CBS Television Network. The 2023 Big Ten Women's Basketball Tournament presented by TIAA marks the 30th in conference history. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. And the new-age distributed sports network and brand, Overtime, reported that in 2021, OT WBB, their TikTok handle focused on womens basketball was in the top 25 of all sports media accounts on TikTok. Sign up for free newsletters and get more CNBC delivered to your inbox. 4), andBreanna Stewart(No. Accessed March 05, 2023. https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/, Morning Consult. This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. Liston 7 pts 2 reb 2 ast (gets back up minutes at 2/3 behind the starters and Wright 10-15 min) Hooper 7 pts 3 reb (backs up Powell, Hodges, TJJ, and GloJo at 3 and 4 for 15-20 minutes a night) Marshall 5 pts 3 reb 1 ast 1 stl (gets 10-15 minutes off bench behind Carson and Cappie at the 2 spot) Sims barely edges out Ogwumike for rookie of the . Said Lewis: We all know the WNBAs numbers still dont compare, but when youre talking about a period of time when every sport is still having trouble in the ratings and you can say not only that your numbers were up but that they were up double digits, thats a pretty decent story for them.. . Stats say that 66% of WNBA viewers are actually male. The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers . An NBA basketball is two ounces heavier and an inch larger in circumference than a WNBA basketball. That game averaged 755,000 viewers on ABC. The womens league now has a commissioner, Cathy Engelbert. This year, ESPNs 2021 WNBA schedule featured 24 regular season games, as well as the WNBA Playoffs and Finals, the WNBA All-Star Game, and the annual WNBA Draft. Opinions expressed by Forbes Contributors are their own. The 2022 Women's National Basketball Association (WNBA) regular season games were watched by an average of 379 thousand viewers across ESPN, ESPN2, and ABC. The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. In addition, the league teamed up with Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, to launch WNBA Moments on Top Shot, giving fans the ability to own dynamic in-game moments from WNBA players and legends. Meanwhile, across Instagram, Facebook, Twitter, YouTube and TikTok,the WNBA set records for social media engagement with 135 million video views and 14.5 million actions. Digging into just the ESPN family of networks, regular season games broadcast or streamed averaged 306,000 viewers per game in 2021. The NBA is 75 years old, the WNBA 25. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason. Are you interested in testing our business solutions? All stats are from the 2018-2019 NBA season and the 2019 WNBA season. And the 2021 WNBA Finals Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. Few basketball fans were tuned in to see Peddys shot. Yet their media rights fees are five-to-15 times the WNBAs. Need Photos? As part of the agreement, the league established a new platform, WNBA Changemakers, to attract corporate investment in the league. Also viewership for the seasons opening weekend rose 325% in Canada. The league added it's also the most-viewed WNBA season since 2008. A link has been emailed to you - check your inbox. Business Solutions including all features. And the 2019 finals featuring the Connecticut Sun and Washington Mystics averaged 386,000 viewers and lasted five games. Get this delivered to your inbox, and more info about our products and services. His season stats have been removed from the XFL website but are still available via the Guardians' Week 1 box score. The MLB World Series averaged 13.91 million viewers nationally, down 1.3% from last year. Sue Bird(No. We want to hear from you. According to Burack, who also cited Nielsen data, TNT's slate of NBA games declined by 19 percent compared to 2019 (from 1.5 million to 1.2 million viewers per game) while ESPN's offerings . It feels like it's growing at a point, Felicien said. The three-game series averaged 848,000 viewers. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Still, there were times that WNBA oversaturation bit the league. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. 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